Welcome to the website of the largest bridal retailer association in the U.K.

Established in 2011, we are the only bridal retailers who abide by a Code of Conduct and who can offer their brides free insurance cover for their deposit. With members across the country there are sure to be members near you.

Our members have come together to offer you a unique level of service and a promise to exceed expectations.

Remember to ask your retailer member for details of your free bridal gown insurance.

Non member retailers who seek to offer their brides our unique guarantees and level of service, can apply for membership here. Provided you meet our membership criteria, you can join immediately.

Code of Practice

Members of the British Bridal Retailers Association abide by the following Code of Practice.

Our customers will be met with a warm welcome.

Our advertising will be clear and truthful.

Our merchandise will be clearly priced.

Our customers will have accurate and adequate pre-contractual information allowing them to make informed choices.

Our contracts are set out in plain language, are clear, fair and accurate.  Their terms will be fully explained, prior to any sale being agreed.

There will be no high pressure sales techniques used.

We will respond to all complaints promptly and make every effort to resolve them immediately.

Our customer service will be of the highest standard, aimed at exceeding expectations.